INDIAN AGRICULTURE - WILL IT EVER BE AGRI_BUSINESS
Saturday, January 1, 2011
INDIAN AGRICULTURE - WOULD IT EVER BE INDIAN AGRI-BUSINESS
Well Well its been centuries of green pastures , cultivation ,trade and consumption but the mellow side of the indian agriculture always remains the big question mark(?) of its ability to emerge as a business . With 60% rural population aligned to this job profile -Agriculture and 100% prospects(probably a few who can survive without food can challenge this assumption !!) .The apathy of uncertanity ,weather vagaries and lopsided policies have been challenging to the occupational hazard for this sector.So many companies have come ,emerged ,evolved and vanished only a select few have been able to make a mark . The real problem lies not in the intent but to the extent one is willing to understand the underlying truth in this sector .It is not an industrial process of batch manufacturing neither is a process of controlled experiment .It can be best defined as a process of risk both seen and unforeseen .The issue lies whether these risks can be tamed to evolve a business model and free the ailing sector from the clutches of misery and uncertanity .....
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